More than ten years ago, the Palais de Tokyo was in the vanguard of a movement of reconciliation between Paris and contemporary art; its model and its programming approach have been copied well beyond the frontiers of France. Building on those years of success, in 2012 the Palais de Tokyo became one of the largest sites dedicated to contemporary creativity in Europe, its surface area expanding from 8000 sq. m. to 22,000 sq. m. It now extends as far as the Seine, forming a link on the side of the hill between the Eiffel Tower and the Champs-Elysées.
At the Palais de Tokyo, the revelation of the gestures of artists allows us to perceive, explore and develop our liking for a world that is forging ahead and being invented along with us, and our own capacities for creativity, generosity and daring. This vision of emergence developed by the Palais de Tokyo is a vision businesses can recognize themselves in, that brands can make their own by becoming a partner of the institution.
It is specifically by taking account of the all-embracing nature of the consumer experience, and giving it meaning, that businesses are today trying to rise to the challenge of the age postmodern societies have now entered. It is because cultural institutions today have to take up the same challenge that the new Palais de Tokyo has been designed in such a way as to allow its public and businesses to enjoy an integral experience of art, so that their contact with culture is a real exploration, capable of bringing us together and inspiring us.
True to its pioneering nature, in 2012 the Palais renewed its ambitions and its management; with new inspiration, it is embarking with its partners on a new stage of the exploration of the interactions between society and the art of its time. Being a partner of the Palais de Tokyo also means sharing this spirit of enterprise with a unique institution.
Exploring what is different and beautiful, far from getting us lost, is a constructive experience. Neither a museum nor an art center, it is because it is convinced that artists, the public for culture and all the world’s travelers have this common vision that the new Palais de Tokyo is becoming THE destination for the art of our time, where every visit is a journey.
By becoming a partner of the Palais de Tokyo, businesses also do work that is socially beneficial by associating themselves, as much for their CSR policy as out of strategic considerations, with an institution true to its public service mission that actively promotes cultural diversity as the fourth pillar of sustainable development, through art education, mediation with all sectors of the public, and contemporary creativity,.
Finally, participating in the new Palais de Tokyo project means enjoying exceptional visibility, a unique setting for events (product launches, gala receptions, presentations, etc.) and the expertise developed by the Palais in passing on the keys to creative expression, as a way of declaring your values and stimulating your marketing targets.
The Palais de Tokyo is eligible for business patronage. In this context, the amount of your contribution (in cash, kind or skills) benefits from 60% tax relief (up to a limit of 0.5% of your turnover) and you enjoy 25% in return benefits. Therefore the real cost of your contribution amounts to 15% of the initial sum. Patrons of the Palais de Tokyo differ in profile, and the amount they contribute depends on both their resources and their strategy. Each of them receives personalized treatment adapted to its problem issues, and the objectives behind its commitment.
Sponsorship or “parrainage”
The Palais de Tokyo also sets up sponsorship operations. In this context, the two partners undertake to proceed with an exchange of considerations of equivalent value: Your financial contribution is matched by the supply of services and goods by the Palais de Tokyo equivalent to your contribution. All sponsorship expenditure, whether in money or kind, corresponds to a transaction of a commercial nature, and invoices relating to it are therefore subject to 19.6% VAT.
Media partnership is an act of support that consists of exchanging publicity space in return for making the event or show visible on communication mediums, and the chance to organize public relations events during it. Thus all generalist or specialist media, TV, radio, the printed press, the Internet, billboard advertising, become major players featuring Palais de Tokyo events.
Your contacts :
Anne-Marie Hibbs - Development and parterships manager
Ana Teodorescu - Economic development manager